Technical support and social media expertise was provided to six Countering Violent Extremism (CVE) campaigns across Kosovo and Albania, with emphasis on user engagement and data analysis towards data-driven content creation.
The project activities consisted in assisting Countering Violent Extremism (CVE) campaign teams in attaining higher resonance of their messages to their respective target audiences. These activities included a range of tech-enabled advisory services including scoping, defining social media engagement and online content creation strategy, data analysis, monitoring, and reporting.
The optimal post length to drive engagement
likes on ‘Internet for peace’ Facebook Page
Saturday is the time when posts receive the most engagement
The project helped campaign teams incorporate promotional aspects to drive conversations and debates within traditional media outlets (TV and Radio) in which the “CVE credible messengers” were given the spotlight to further discuss the campaign, its implementation, and the message it broadcasts.
Implementation year: 2016, 2017